Sky Arts documentary about Home of Metal
The PR value for the Home of Metal season was valued at over £1 million
The Home of Metal message, celebrating the Black Country and Birmingham as the birthplace of Heavy Metal, has captured the imagination of many. An impressive range of press coverage has come about in conjunction with 2011′s season of events. From broadsheet newspapers and art journals, to music magazines, Home of Metal has inspired diverse and attentive press.
Press coverage was gained from:
The Sunday Times, Guardian, Financial Times, The Sun, Independent on Sunday, The Times, Guardian (Travel), The Spectator, Guardian (Film & Music), Art Review, Metal Hammer, Time Out, The Wire, Bizarre, The Juke, Creative Review, Gay Times, Eye Magazine, Artforum, Museums Journal, Sky Arts, BBC Radio 4, BBC Radio 6 Music, BBC Radio 5 Live, Radio 2 (Arts Show)