NEVER SAY DIE!: Celebrating 50 Years of Black Sabbath

“Black Sabbath has been one of my all-time favourite bands for decades and I think it’s only fitting that we celebrate 50 years of the masters of reality. I’m proud to be part of this show and to bring this to Subliminal Projects and Echo Park all the way from Birmingham.” – Shepard Fairey

We are delighted to be partnering with Subliminal Projects in Los Angeles to present NEVER SAY DIE! : Celebrating 50 Years of Black Sabbath. This immersive showcase features portraits from the Home of Metal Black Sabbath fan archive, historical photos, ephemera, and memorabilia, and a group art exhibition. In conjunction with the opening of NEVER SAY DIE!, Subliminal Projects has teamed up with iconic Los Angeles rock venue The Echo for a special concert following the opening reception.

Black Sabbath pictured with the silver discs they received for the album “Technical Ecstasy”. Tony Iommi, Ozzy Osbourne, Geezer Butler and Bill Ward. 10th August, 1977 Courtesy of Trinity Mirror

Formed in Aston, Birmingham England in 1968 and cited as the pioneers and godfathers of heavy metal, Black Sabbath was founded by Tony Iommi, Geezer Butler, Ozzy Osbourne and Bill Ward. From humble beginnings, Black Sabbath created a new sound, a new aesthetic, and a new culture – Heavy Metal. Fifty years later we celebrate the band, their impact on music and the fans that turned Black Sabbath and Heavy Metal into a global phenomenon.

The exhibition aims to showcase how the music of four working-class men from Aston, Birmingham UK captured the hearts and minds of fans globally and inspired an entire genre of music, art, culture and community.


Ben VenomDavid Cook (BONE THROWER)Dennis McNett (WOLFBAT)Gareth StehrKelly BreezLucy McLauchlan, and Shepard Fairey.

Home of Metal is project created and produced by Capsule and is generously supported by Arts Council England and Laney Amplification.